Harlem born and raised, indie rapper-producer XAV. released his debut single “Jiggy” in July to fans who have been patiently waiting for his first single as a solo act (XAV. is one half of the group Xav and Ola). The single was written and produced by XAV. with a seamless feature from fellow Cleveland-born rapper, Trill Mah, who adds to the melodic aesthetic of the track with their own witty, sharp lyricism. The single, “Jiggy”, is a lighthearted track that is the perfect addition to your summertime playlist. In the lyrics, XAV. lets us in on his more playful side as he’s detailing his interest in a young lady, eager to know if she’s interested in getting jiggy with him.
The visual for “Jiggy” was shot before we ever heard the phrase ‘social distancing’. In true indie-artist fashion, XAV. tapped into his community to vividly transform his single from lyrics to screen. Friends and fellow artists gathered to take us back to a time when tripping and vibing with your friends at house parties and on rooftops was a reality. The overall vision was flawlessly executed by Indian female filmmaker and photographer, Tashi Bhutia, who directed and edited the visual.
Quarantine has been a personal experience of ups and downs for all of us. XAV. is using this time to continue to create and engage, whether that means releasing new music, talking trash on XBox, or using his platform to be outspoken about systemic racism and police brutality. For XAV., the debut single “Jiggy” is only the beginning.
“I do this 100% indie with love, creativity and thoughtfulness,” says XAV. “I hope you feel that in the song and video. There’s so much that I have been working on during this time and want to continue to create art that speaks to the humanity of my community. I want to make sure that I am creating art that allows us the freedom to vibe without restriction.”