MEET THE MAN BEHIND THE BEARD #MustLoveBeards
If you loved marveling at the regal beard of past feature NESTLE SNIPES then let us introduce you to the man who made the pomade that made us gush over that beautiful beard.
Gilbert Mathews, creator of the high quality, all natural product line Noir Classic is today’s #MustLoveBeards feature. This South Carolina family man is passionate, purpose-driven, and prosperous. In his adult life, he has almost always rocked a stunning beard. When he started in management years ago as a teenager, he was looked down on for rocking a beard. Black men already have to deal with racism in the workplace. Gilbert felt uneasy about expressing his aesthetic preference in the office because of the negative reactions from colleagues and supervisors. Eventually he cut his beard. Over time it grew back along with his resolve. Rather then continue feeling professionally insecure, he taught himself more about grooming. It was difficult to find products that worked for him. Non-Black bearded men would suggest waxes that dried out his hair. He started realizing that others were struggling with the same issues. Just like many other great inventors, Gilbert Matthews created Noir Classic to address a need.
Noir Classic offers Black men natural products with healthy ingredients made specifically for coarse, curly, and thick hair. The following products are available for purchase:
ManWash– Our sulfate free, pH balanced shampoo and body wash.
Conditioner– pH balanced, moisturizing and light weight.
Pomade– Vegan and can be used for waves, curls and to tame beards.You can even apply some to your hands to fight ash.
The sulfate free shampoo and body wash are great. These cleansers clean our skin and hair a bit too well, stripping them of the natural oils they need to remain soft and moisturized. Moisture rich conditioners made of natural ingredients that restore moisture and give our hair and beards some sheen. The conditioner will help your beard look fuller and shinier in 1 wash. Bet. Natural moisture sealing pomade with Jamaican black castor oil. Jamaican black castor oil is great for thinning hair lines, as it helps naturally reverse hair loss. You can also purchase the FULL SET here.
All of products from Noir Classic are VEGAN, paraben-free, dye-free, and detergent-free with ingredients you can pronounce.
Through Instagram and barbershop talks, Gilbert Mathews is teaching Black men how to take care of their beards naturally while supporting a Black owned business. he is changing the face of male hair care and helping to give more Black men the confidence to rock their beards. We are created from the earth, so we use all the products from earth. From an environmental standpoint, natural products are key to sustainability. In growing my beard, I searched for natural products.
MAKING MOVES FOR THE FAMILY
Gilbert talks about the importance of being an example for his children and being the type of man his wife is happy to be with. As he reflects on life before and after being married at 22, he realizes that his wife has made him a stronger businessman.. “When I was younger it was all about me. I moved to the top in my career, but as I got older and started having children I realized that the world doesn’t revolve around me. We are interdependent. My children made that clear. My wife reminds me of that when I see her shine. Now I am more engaged in helping other Black men. Black male hair care is still a niche. Black women have led the way and we have to do the same. I have gained a sense of selflessness and peace of mind through this process.” As a man who loves his family dearly, Gilbert invests time into making sure his customers are happy. Any good business man knows that treating people well leads to great results.He noted that Black men have insecurities no matter how hard they are taught to hide it. “Our head may be shaped funny, we worry about feeling vulnerable–and men who don’t use my product may have dry or patchy beards–Noir Classic is a step towards a more confident man. That confidence leads to success and I want all of my brothers to succeed.“
“Before trying Noir Classic Pomade, I had a hard time growing out my beard. I have tried numerous other beard oils that weren’t generated towards men of color. I experienced the dreaded “patchy beard” and searched high & low for the remedy. It wasn’t until I started using this product that I began to see those patchy areas fill in. It also helps that this product smells & feels amazing! I strongly recommend this to anyone looking to obtain that ideal beard of distinction.”
What tips does Gilbert suggest for emerging business owners? It’s simple: SERVICE. Service to our people is imperative. Service to the customer is essential. Put your customer above yourself and do it to genuinely take care of your people and they will take care of you.