Category Archives: Fashion

10May/16

Lindi Roaming the Streets of The Social Market in Pretoria

In this edition of Lindi Roaming the Streets, Lindi explores South Africa’s The Social Market Pretoria.

Lindi Roaming the Streets

“The most potent weapon in the hands of the oppressor is the mind of the oppressed. Being black is not a matter of pigmentation – being black is a reflection of a mental attitude. Black Consciousness is an attitude of the mind and a way of life, the most positive call to emanate from the black world for a long time” ~ Steve Bantu Biko’.

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Lindi Roaming the StreetsThis young lady spews Consciousness.

She labels herself as a socio-artist for the reason that she does her social work through art. This 23 year old was born in the dusty streets of Alexandra (Johannesburg, South Africa), a one square mile township filled with music, art, and the reality of nature’s life. She discovered a poet in herself at the age of fifteen, when she was introduced to Hip-Hop. In 2011 she became a part of a global girl activism movement; The V-girls and has been an art-activist since. She was inspired to host intellectual dialogues in her community as she saw the need for discussions in her community. Her highlight of 2012 was when she performed for an opening speech of the South African President, Mr. Jacob Zuma during the Alexandra Centenary Celebration. Her first book, published by Diaspora Publishers (2014), was titled “Psychological Cripple,” with the help from a beautiful soul named Barbara Mhangami-Ruwende.

Lindi Roaming the Streets   Lindi Roaming the Streets

Mantala Nkaotse

#BLACKGIRLSROCK

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Lindi Roaming the StreetsBorn of South African/Zambian decent and the influence of fine arts within the family, he started photography straight after high school. “Oh haha, did I mention that this was done with an iPhone?”

Ron Ndlovu’s passion for photography gradually became hunger, which led him to refrigeration and other odd jobs to save up for his dream. His first baby was a SONY NEX F3, a small entry level camera which did the job.

Through his regular posts on social media he was spotted, and did small gigs at kid’s parties and lifestyle shoots which later developed into a series of NOIR shots. This became his niche and led to the birth of GreyScale.

At an amateur stage, he did charity to large scale events, learning the ins and outs of the industry.

This multi-talented young man takes time to consult with up and coming musicians helping with song writing and production. “Secretly, I too can hold a note” he reckons…

Lindi Roaming the Streets

“The world is black and white, but  every story has a shade of grey”

@jay_dundidit

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“Let’s just be who we really are”

Lindi Roaming the Streets

Is that even possible in the conformed world we live in? Is it???

Well, these young geniuses from Venda (Limpopo Province) South Africa have flipped the stereotypes to what we call “CULTURE”. The Social Market Pretoria started in September 2014, whereby a platform for young entrepreneurs was created, to uplift and showcase their work in an inviting atmosphere of color, fashion, music, artistry and, most importantly, freedom of self-expression.

“We like everything about this movement, to us it’s like a beautiful African sunrise. One of the many signs of a very much alive African youth – the future not only looks beautiful, but also business minded and fierce in its expression.”

@seezor_sizzles

Lindi Roaming the Streets   Lindi Roaming the Streets

@maitele_wawe and @thifhe_sliq

“We saw a demand for a space in Pretoria where people with the same artistic, creative mind set could meet up and enjoy good music and company while being themselves,” says co-founder Maitele Wawe. Creating a social economy in the capital city, the market provides a platform for budding entrepreneurs to sell their products in a fresh environment.

Lindi Roaming the Streets    Lindi Roaming the Streets

From thrift stores to the latest hair products and the tastiest gourmet food, it’s all there to be explored.

Lindi Roaming the Streets    Lindi Roaming the Streets

“The difference is the nonconformity of the fashionistas that gather every first Sunday of the month, rocking crazy beautiful outfits that left us feeling as though we were flipping pages from a 3D fashion catalogue.”

Lindi Roaming the Streets

Lindi Roaming the Streets Lindi Roaming the Streets Lindi Roaming the Streets Lindi Roaming the Streets Lindi Roaming the Streets

Lindi Roaming the Streets

Before the Social Market, Pretoria had very limited spaces for creatives to come together and share ideas. Since its birth, word has been traveling across social media networks that the Social Market is the place to be.

@THESOCIALMARKET

Lindi Roaming the Streets

Pretoria has always had an inscrutable nature about it, particularly where art and creativity is concerned. The social market is a brilliant concept thought of by a vibrant collective of creatives who want to not only build and preserve culture and fashion in Pretoria, but also want to empower other young people, creative or not.

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Champions aren’t made in gyms. They are made from something they have deep down inside them – a desire, a dream, and a vision. They have to have the skill, and the will. But the will must be stronger than the skill.

This trio is what we refer to as the FASHION REBELS!

Lindi Roaming the Streets

“The challenge about success is keeping quiet about it”

Lindi Roaming the Streets

30Apr/16
SOWHAT

SOWHAT? African backpacks coming from Tanzania

SOWHATSOWHAT? backpacks combine the dopeness of African prints with modern designs. Based in Tanzania, Africa, Sam produces these cultural print bags made of Kitenge with a touch of denim for $20US.

Sam also produces sandals coveted in pure goat skin. He is representing Tanzania internationally! Be sure to follow him on IG @young_ambitious_empire and contact him via WhatsApp at +255655815132 to get yours.

 

SOWHAT
Photos | Peter makungu
Model | Winnie
05Apr/16
La Vérité

Christian Brandon: Cameroon Fashion Designer of La Vérité

Christian Brandon Sentinel is a young Cameroon based fashion designer and the founder and artistic director of maisonlavérité. ”La Vérité” is a brand that was founded in 2012 deeply rooted in Christian’s religious beliefs. “For me fashion is the diversity of everyday experience through others,” Christian noted. “La Vérité is a second life, a friend solace, a refuge on textiles. We do not create to create, but to mark the spirits and put his fingerprints on the textile.” The brand, since its inception, is operated by a team of friends who share their love for their ancestors and descendants via art, football, fashion, photography, dance, and music.

In 2016, La Vérité debuted STREET WEAR 1980s, a new line of ready to wear Womens and Mens apparel. To rock the latest in La Vérité and keep up with their movement, follow them at @laveritecameroun!

 La Vérité  La Vérité

03Apr/16
rising stars

Black Beauty: Today’s Rising Stars

Rising Stars

These photos were based on up and coming/rising stars in the African American community, focusing on the youth of today and getting a glimpse of what they are capable of, in the future, if not today… they are already amazing!
Model: Jayhawk St. James
Wardrobe Styling, Hair, and Makeup: Jayhawk
Photography & Retouching: Gabriel Garcia
Rising Stars
Every so often, there comes one who embodies the likes of past legends and yet, is light years ahead of anything current. Those are the Muses, one whom life chooses. We as onlookers can only sit back and allow them to flourish, all the while taking it all in and be entertained, inspired and love through it all and only wish to become like they are, now.
Model: Sasha Plastyc
Make-up and photography: Gabriel Garcia for,  Bio IMAGERY
10Mar/16
Love

Black Beauty: “Black Beauty & Love”

Love
Love  Love  Love
Love  Love
Love
Black Beauty & Love as portrayed by Emma Youte & Tabbytha Janeen with sultry intimacy. Melanin is powerful, appreciate your gifts.
Models: Emma Youte (@emma_eazyliving) & Tabbytha Janeen (@tabbytha.janeen)
Creative Direction & Styling : Tabbytha Janeen
Photographer: Shane Clayton (@mrsohouptown)
26Jan/16

Africa as a Whole

“Africa as a Whole” 

Creative afrocentric expression exploring the various beautiful and original designs of Africa. Representing Africa as a whole and not one specific country, the photographer, model, and stylist came together as a team to further this stylistic investigation. Speaking on black beauty as well as a thank you to our culture.

Photographer | AR4Photography by Aleia Robinson-Ada
Model | Jasmyn Fyffe
Make Up | Jasmyn Fyffe
Stylist | Shanice Williams
@_ar4photography

Africa as a Whole   Africa as a Whole  Africa as a Whole Africa as a Whole

Africa as a Whole

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14Jan/16
fresh dressed

Fresh Dressed Relives How Hip Hop Culture Impacts Fashion

Fresh Dressed was released in 2015 and directed by Sacha Jenkins. This documentary embodies the story of how hip hop has affected the fashion world. Fashion means individuality. Clothing was a way for people to show their distinct and unique sense of style. From times of slavery to modern day, fashion was an influential aspect in African American culture. In order for slave masters to be considered “good Christians,” they would make sure that their slaves had at least one “good” outfit when going to church. From this, the term “Sunday’s Best” was born. Generally, people would attend church wearing their best attire. This trend has naturally followed us through the generations from Africa and seeped into our everyday lives, culturally inspiring our style.

Hip Hop has been a major influence on the fashion community. Fresh Dressed starts with Gino and Rosa describing their outfits enthusiastically during an interview. They sported Kangol hats and Adidas with fat laces. This trend was called “B-boy/B-girl”. A B-boy or B-girl was a person who is known for dancing to the drum break section of a song. The fad began in the Bronx in 1973. The majority of rappers dressed in “B-boy style”. According to Run DMC, they decided to dress this way in order to connect to their fan base. The fans would be able to relate to them and say “he looks just like me.” During this time, “Dress for Success” was popular in schools. Also, gangs or street families began to emerge during the seventies in the south Bronx. Men in gangs would wear Lee’s jeans and denim vests with motorcycle jackets underneath. In 1971, a member of the Ghetto Brothers, Cornell “Black Benjy” Benjamin was murdered for attempting to prevent an altercation between two rival gangs. On December 7, 1971, the Ghetto Brothers organized a peace meeting and a truce was formed.

The street was considered a runway for different clothing brands. People who grew up in the projects that wanted to make a statement would wear loud colors. For example, guys from Brooklyn or “Brooklyn Cats” would war Clarks shark skins and Cazal glasses with no lenses. The colors of hip hop originated from graffiti. Jean jackets were the first canvas for hip hop. At the time, customizing one’s jeans was popular. Fashion designers such as Dapper Dan and Shirt King Phade were at large. Dapper Dan owned a boutique in the city and would remix designer brands on pieces of clothing. Unfortunately, Dapper Dan’s boutique was shut down for copyright infringement and Yo MTV Raps blurred out his designs. There were other fads that came and went during the 80s and 90s like fat laces, baggy jeans, Cross Colours, and Karl Kani.

This documentary gave me more insight into how fashion was impacted by hip hop. I was intrigued by how people made their outfits distinct. Fashion is a way to communicate one’s personality in a new light. There is so much history crammed into this documentary and I would definitely recommend it to people who want to learn more about how hip hop coincides with fashion.

Catch it on Netflix or purchase it by clicking on the Rent or Buy now links below!

11Jan/16

Dashiki Print Dress by Malishaj

 

Dashiki Print Dress

Dashiki Print Dress
Wardrobe | Sharize Odongo of Malishaj Fashion Line, Abada Collection
 Photographer | Keef Photography
Model | Nicky Sylivia of Models on Walk Africa
Shoot Location | Arboretum, Nairobi
Makeup | Makeup Warehouse East Africa